Hartford Homes supported the Anaphylaxis Campaign’s ‘Orange Wig’ day on Friday 15th May 2015, raising more than £11K on the Isle of Man

Friday 22nd May 2015 | Events

Hartford Homes helped to paint the Isle of Man or­ange last week in recognition of ‘Orange Wig Day’, an allergy awareness and fundraising event run by UK-wide charity the Anaphylaxis Campaign.

Hartford builders, office staff and managers joined other businesses, government departments, schools, sports clubs and individuals wearing orange wigs to work.

When Hartford Homes found out there were no previous allergy patient support groups or allergy charities operating on the Isle of Man they nominated to support the Anaphylaxis Campaign, the only dedicated UK-wide charity operating solely for people at risk from severe allergic reactions and anaphylaxis.

Director James Greenhalgh, whose son has multiple severe food allergies, said: “It was humbling and amazing to see such solidarity and it showed the real communi­ty spirit we have here on the Isle of Man. Severe allergies are very difficult to live with and is commonly dismissed by many who don’t understand the problem as an itchy eye or a runny nose. The lack of understanding can promote unintentional discrimination and isolation.”

The great news is that ninety percent of the funds raised will be used locally to spread further awareness and pay for training in places such as schools and GP’s where it will help to assist the best practices are used to help save lives and keep the growing numbers of people with life-threatening allergies and anaphylaxis safe.

Lynne Regent, CEO the Anaphylaxis Campaign said: “Many thanks to everyone who supported Orange Wig Day on the Isle of Man. The level of involvement has been better than we ever expected. I have seen some of the IoM photos and all the wig wearers looked fantastic!”

Anaphylaxis is the most severe form of allergic reaction and can be life threatening. The wholebody is affected, often within minutes, but sometimes within hours, of exposure to a substancewhich causes an allergic reaction (allergen).

Any allergic reaction, including the most extreme form, anaphylactic shock, occurs because the body's immune system reacts inappropriately in response to the presence of a substance that itwrongly perceives as a threat.

James added: “It is no longer socially acceptable or legal to suggest that allergy sufferers be excluded or isolated. Understanding the severity and growth of life threatening allergies will ultimately help keep our population safer (and allergic individuals included) at a minimum of inconvenience to those that don't currently understand.”

Local allergy knowledge and information on upcoming events can be found on the group’s Facebook page facebook.com/allergysupportiom. More information, advice and support is available from the Anaphylaxis Campaign website.

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